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Who We Are

FULL POTENTIAL MEDIA is a woman-owned podcast production company located in Bellingham, Washington.

Our Mission

FULL POTENTIAL MEDIA creates original podcasts that entertain, educate, engage and empower listeners to help them reach their potential.  

Our Mantra

"Podcasts That Empower"

A Message From Susan

Susan Hanson, Owner

I had been a writer in the travel industry for two decades when, like so many others in 2020, my world was turned upside down. Work slowed to a trickle, then stopped completely. Without any clear prospects for the future, I spent a lot of time soul-searching: What did I really want to do with the rest of my life? What would bring me joy and true satisfaction? How could I contribute something meaningful to the world and help it be a better place?

The answer to all of those questions lay in a script about a 12-year-old girl and her adventures in a fantasy world based in Native American mythology. I first wrote Coin Trick years ago, when I had dreams of becoming a Hollywood screenwriter – dreams that were dampened mostly by my own fears, but never fully extinguished. So, viewing this current upheaval as a fresh opportunity, I decided to turn the script into a narrative podcast series and produce it myself. 


That decision has been transformational in untold ways – beginning with the creation of this production company. The Coin Trick podcast also transformed, from a means to simply prove something to myself into a vehicle for real change.


All principal members of our minority-majority creative team will receive a percentage of the net profits, and another 5 percent is being donated to Indigenous American causes. We’ve also partnered with the David Lynch Foundation to help promote meditation to kids.


It is my goal and sincere desire for FULL POTENTIAL MEDIA to create such change in everything we do, for our listeners and our world.